My diverse experience spans everything from airlines and telecom to luxury beauty and hospitality. As a writer and creative director, I bring a unique tone of voice to every brand I touch and I excel working with those who respect an agile, strategic creative leader.
My leadership style is hands-on and I pride myself on my intuitive ability to connect with my business partners, clients and creative teams by listening and leading with compassion. Throughout my career, whether writing a brand manifesto or leading a team to craft the pitch-winning campaign, I have been fortunate enough to deliver ideas that consistently impact culture and drive consumer behavior, no matter the category, agency or client.
EXPERIENCE
Freelance Creative Director / May 2017-Present
Clients: KEYS Soulcare/e.l.f, Moet Hennessey, EDITION Hotels, L’Oreal, Relevant, Thirteen Lune, Summer Fridays, Natori, Ippolita, Aquafina, MoMa, CNBC, Grace Hopper Celebration/Anitab.org, The Frye Company, 7FAM, SAP, CISCO
Agencies: VML, McCann, CASE Agency, Lloyd & Co., Edelman, Opus, Tencue
Simon Property Group, NY, In-House Copy Director / 2014-2017
Clients: Simon Regional Malls, Premium Outlets, The Mills
AR New York (now Fallon NY), Associate Creative Director / 2008-2013
Clients: Asprey, Jimmy Choo, smartwater, Revlon, Waldorf-Astoria Hotels, Conrad Hotels, Kohls, Jones New York, Cointreau, Cover FX, Reem Accra, Paige Denim, Pronovias, The Surrey Hotel, Worth New York/W
McCann NY, Senior Copywriter / 2007-2008
Clients: Verizon, Dentyne, Bertolli
Freelance Senior Copywriter /2006-2007
Clients: HSBC, Verizon, Collective Luxury
Publicis NY, Senior Copywriter / 2004-2006
Clients: Amstel Light, Lancome, Garnier, Matrix, Biolage
Doner, Detroit, MI, Senior Copywriter / 2002-2003
Clietns: Sherwin-Williams, Blockbuster, Autotrader, U.S. Cellular
GSD&M, Austin, TX, Copywriter / 1997-2001
Clients: Southwest Airlines, Texas Lottery, AT&T, American Cancer Society, Macaroni Grill, Lennox
Ogilvy, Houston, TX, Copywriter / 1995-1997
Clients: Shell Oil, YMCA
Rives Carlberg, Houston, TX, Copywriter /1994-1995
Clients: Houston Chronicle, Junior Achievement, KFC
EDUCATION
Boston University, B.S., Communication
Parsons The New School, AAS, Interior Design
My diverse experience spans everything from airlines and telecom to luxury beauty and hospitality. As a writer and a creative director, I bring a unique tone of voice to every brand I touch and I excel working with those who respect an agile, strategic creative leader.
My leadership style is hands-on and I pride myself on my intuitive ability to connect with my business partners, clients and creative teams by listening and leading with compassion. Throughout my career, whether writing a brand manifesto or leading a team to craft the pitch-winning campaign, I have been fortunate enough to deliver ideas that consistently impact culture and drive consumer behavior, no matter the category, agency or client.
EXPERIENCE
Freelance Creative Director / May 2017-Present
Clients: KEYS Soulcare/e.l.f, Moet Hennessey, EDITION Hotels, L’Oreal, Relevant, Thirteen Lune, Summer Fridays, Natori, Ippolita, Aquafina, MoMa, CNBC, Grace Hopper Celebration/Anitab.org, The Frye Company, 7FAM, SAP, CISCO
Agencies: VML, McCann, CASE Agency, Lloyd & Co., Edelman, Opus, Tencue
Simon Property Group, NY, In-House Copy Director / 2014-2017
Clients: Simon Regional Malls, Premium Outlets, The Mills
AR New York (now Fallon NY), Associate Creative Director / 2008-2013
Clients: Asprey, Jimmy Choo, smartwater, Revlon, Waldorf-Astoria Hotels, Conrad Hotels, Kohls, Jones New York, Cointreau, Cover FX, Reem Accra, Paige Denim, Pronovias, The Surrey Hotel, Worth New York/W
McCann NY, Senior Copywriter / 2007-2008
Clients: Verizon, Dentyne, Bertolli
Freelance Senior Copywriter /2006-2007
Clients: HSBC, Verizon, Collective Luxury
Publicis NY, Senior Copywriter / 2004-2006
Clients: Amstel Light, Lancome, Garnier, Matrix, Biolage
Doner, Detroit, MI, Senior Copywriter / 2002-2003
Clietns: Sherwin-Williams, Blockbuster, Autotrader, U.S. Cellular
GSD&M, Austin, TX, Copywriter / 1997-2001
Clients: Southwest Airlines, Texas Lottery, AT&T, American Cancer Society, Macaroni Grill, Lennox
Ogilvy, Houston, TX, Copywriter / 1995-1997
Clients: Shell Oil, YMCA
Rives Carlberg, Houston, TX, Copywriter /1994-1995
Clients: Houston Chronicle, Junior Achievement, KFC
EDUCATION
Boston University, B.S., Communication
Parsons The New School, AAS, Interior Design
