My diverse experience spans everything from airlines and telecom to luxury beauty and hospitality. As a writer and creative director, I bring a unique tone of voice to every brand I touch and I excel working with those who respect an agile, strategic creative leader.
My leadership style is hands-on and I pride myself on my intuitive ability to connect with my business partners, clients and creative teams by listening and leading with compassion. Throughout my career, whether writing a brand manifesto or leading a team to craft the pitch-winning campaign, I have been fortunate enough to deliver ideas that consistently impact culture and drive consumer behavior, no matter the category, agency or client.
EXPERIENCE
Freelance Creative Director
Clients: St. Regis, Highgate Hotels, EDITION Hotels, TikTok, KEYS Soulcare/e.l.f, Moet Hennessey, L’Oreal, Relevant, Thirteen Lune, Summer Fridays, Natori, Ippolita, Aquafina, MoMa, CNBC, Grace Hopper Celebration/Anitab.org, The Frye Company, 7FAM, SAP, CISCO
Agencies: VML, The Charles Group, McCann, CASE Agency, Lloyd & Co., Edelman, Opus, Tencue
Simon Property Group, NY, In-House Copy Director
Clients: Simon Regional Malls, Premium Outlets, The Mills
AR New York (now Fallon NY), Associate Creative Director
Clients: Asprey, Jimmy Choo, smartwater, Revlon, Waldorf-Astoria Hotels, Conrad Hotels, Kohls, Jones New York, Cointreau, Cover FX, Reem Accra, Paige Denim, Pronovias, The Surrey Hotel, Worth New York/W
McCann NY, Senior Copywriter
Clients: Verizon, Dentyne, Bertolli
Freelance Senior Copywriter
Clients: HSBC, Verizon, Collective Luxury
Publicis NY, Senior Copywriter
Clients: Amstel Light, Lancome, Garnier, Matrix, Biolage
Doner, Detroit, MI, Senior Copywriter
Clietns: Sherwin-Williams, Blockbuster, Autotrader, U.S. Cellular
GSD&M, Austin, TX, Copywriter
Clients: Southwest Airlines, Texas Lottery, AT&T, American Cancer Society, Macaroni Grill, Lennox
Ogilvy, Houston, TX, Copywriter
Clients: Shell Oil, YMCA
Rives Carlberg, Houston, TX, Copywriter
Clients: Houston Chronicle, Junior Achievement, KFC
EDUCATION
Boston University, B.S., Communication
Parsons The New School, AAS, Interior Design
My diverse experience spans everything from airlines and telecom to luxury beauty and hospitality. As a writer and a creative director, I bring a unique tone of voice to every brand I touch and I excel working with those who respect an agile, strategic creative leader.
My leadership style is hands-on and I pride myself on my intuitive ability to connect with my business partners, clients and creative teams by listening and leading with compassion. Throughout my career, whether writing a brand manifesto or leading a team to craft the pitch-winning campaign, I have been fortunate enough to deliver ideas that consistently impact culture and drive consumer behavior, no matter the category, agency or client.
EXPERIENCE
Freelance Creative Director
Clients: St. Regis, Highgate Hotels, EDITION Hotels, TikTok, KEYS Soulcare/e.l.f, Moet Hennessey, L’Oreal, Relevant, Thirteen Lune, Summer Fridays, Natori, Ippolita, Aquafina, MoMa, CNBC, Grace Hopper Celebration/Anitab.org, The Frye Company, 7FAM, SAP, CISCO
Agencies: VML, McCann, CASE Agency, Lloyd & Co., Edelman, Opus, Tencue
Simon Property Group, NY, In-House Copy Director
Clients: Simon Regional Malls, Premium Outlets, The Mills
AR New York (now Fallon NY), Associate Creative Director
Clients: Asprey, Jimmy Choo, smartwater, Revlon, Waldorf-Astoria Hotels, Conrad Hotels, Kohls, Jones New York, Cointreau, Cover FX, Reem Accra, Paige Denim, Pronovias, The Surrey Hotel, Worth New York/W
McCann NY, Senior Copywriter
Clients: Verizon, Dentyne, Bertolli
Freelance Senior Copywriter
Clients: HSBC, Verizon, Collective Luxury
Publicis NY, Senior Copywriter
Clients: Amstel Light, Lancome, Garnier, Matrix, Biolage
Doner, Detroit, MI, Senior Copywriter
Clietns: Sherwin-Williams, Blockbuster, Autotrader, U.S. Cellular
GSD&M, Austin, TX, Copywriter
Clients: Southwest Airlines, Texas Lottery, AT&T, American Cancer Society, Macaroni Grill, Lennox
Ogilvy, Houston, TX, Copywriter
Clients: Shell Oil, YMCA
Rives Carlberg, Houston, TX, Copywriter
Clients: Houston Chronicle, Junior Achievement, KFC
EDUCATION
Boston University, B.S., Communication
Parsons The New School, AAS, Interior Design
