DARK & LOVELY REBRAND

Dark & Lovely, an iconic black hair care
brand, needed to dust off its old school
image and celebrate the brand’s
longstanding tradition of innovation
and creativity. We took the brand’s
classic ampersand and delivered a new
D&L that, like its new consumer,
refuses to be defined by tired labels,
expectations and stereotypes.

Dark & Lovely, an iconic black hair care brand, needed to dust off its old school
image and celebrate the brand’s longstanding tradition of innovation and creativity.
We took the brand’s classic ampersand and delivered a new D&L that, like its
new consumer, refuses to be defined by tired labels, expectations and stereotypes.