smartwater

Everyone knows Jennifer Aniston for
smartwater, but we were asked to
propose a celebrity spokesperson
who would resonate with the AA target.
Cue Idris (who doesn’t he resonate with?).
It was also a chance to elevate the
"formula" of celeb + water bottle with
language that works harder.

Everyone knows Jennifer Aniston for smartwater, but we were asked to
propose a celebrity spokesperson who would resonate with the AA target.
Cue Idris (who doesn’t he resonate with?). It was also a chance to elevate
the "formula" of celeb + water bottle with language that works harder.